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The perfect finishing touches for your most cherished moments. Featuring Soft Pinch Tinted Lip Oil in bestselling Happy (something old); Kind Words Matte Lip Liner in set-exclusive Committed (something new); Soft Pinch Liquid Blush in set-exclusive Smitten—an homage to the blush worn by Selena’s mom on her own wedding day (something borrowed); a special-edition Puffy Makeup Bag lined in blue to keep everything close (something blue); plus, a personal letter from Selena herself. An $85 value.  100% of profits from the Something Rosy Kit will be donated to the Rare Impact Fund*

Made of soft-touch velvet, this diamond-shaped powder puff pairs perfectly with our tinted pressed powder for smooth, seamless, and precise application. It includes an easy-to-clean sleeve for touch-ups on the go.

Come alive with dewy, everyday looks that pop. Soft Pinch Liquid Blush in Worth (true rose) gives cheeks a lasting flush, while Soft Pinch Tinted Lip Oil in set-exclusive Beloved (soft burgundy) leaves lips looking soft and full. 

Three Soft Pinch essentials in one travel-ready set, with a full-size Soft Pinch Matte Bouncy Blush, a Soft Pinch Liquid Blush Mini, and a set-exclusive Soft Pinch Tinted Lip Oil Mini—all in bestselling shade Worth (true rose). $56 value.

A feathery soft blush brush that blends pigment-rich formulas with ease—ideal for applying liquids and creams for a soft, diffused finish.

Add un poco de color to your routine with warm, chile pepper hues inspired by Tajín®, your favorite Mexican seasoning. Featuring two full-size set exclusives: Soft Pinch Liquid Blush in Chamoy (deep red brown) and our new Positive Light Luminizing Lip Gloss in Clásico (rich terracotta with copper and gold shimmer). $45 value.   *All sales are final.

In collaboration with Hulu’s Only Murders in the Building, this set of Mabel Mora’s everyday go-tos features our bestselling Soft Pinch Liquid Blush in a new exclusive shade and Soft Pinch Tinted Lip Oil in wearable, rosy brown hues.

A foundation brush packed with soft, silky bristles that build, blend, and buff.

A concealer brush with uniquely sculpted bristles and a pointed tip for precise coverage.

This 100-pack of blotting sheets gently absorbs excess oil while keeping makeup in place.

A weightless, hydrating eye primer that smooths lids while prepping you for longer-lasting, amped-up color that won’t crease, fade, or smudge all day.

A precise, dome-shaped powder brush with a soft, tapered tip that’s fluffy enough for all-over blending, yet firm enough for precise application.

A cushiony gel primer in a travel-friendly size that smooths away the look of pores and fine lines, boosts and extends makeup wear, and actually hydrates skin while fighting shine all day.

A cushiony gel primer that smooths away the look of pores and fine lines, boosts and extends makeup wear, and actually hydrates skin while fighting shine all day.

A cooling, water-based gel primer that smoothes, hydrates, and illuminates skin, prepping you for makeup that looks and feels its best all day.

An ultra-fine, glow-boosting mist in a portable mini size so you can hydrate, prime, set, and refresh skin wherever you go.

An ultra-fine, all-in-one face mist packed with skin-loving ingredients to hydrate, prime, set, and refresh for an uplifting glow-boost that lasts.

A cooling, water-based gel primer that smoothes, hydrates, and illuminates skin, prepping you for makeup that looks and feels its best all day.