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A radiant blush that lights up all skin tones with airy, seamless, and silky color to keep you beaming all day.

A weightless, long-lasting mini liquid blush that blends and builds beautifully for a soft, healthy flush.

Enhance all your favorite features with 3 full-size essentials in one easy bundle ($80 value). Customize your set with your pick of contour, blush, and luminizer shades.

3-pack of assorted Rare Beauty stickers perfect for personalizing all your favorite things.

Uplift your lashes and brows to their full potential with Selena’s latest essentials, featuring Perfect Strokes Universal Volumizing Mascara (travel size) for lush, long lashes, and Brow Harmony Flexible Lifting Gel (full size) for a brushed up, laminated look that sticks around all day. $31 value.

Get a fresh, radiant flush year round with 3 full-size essentials in one easy bundle. Customize your set with your pick of blush, bronzer, and luminizer shades.

Feel-good lip gloss in more ways than one: This limited-edition duo of ultra-shiny balms cushions lips with soft, nourishing color.

The community fave Soft Pooch Dog Toy now comes in a brand new shade! With a plush tube and squeaky, crinkly handle that detaches, your furry friend will love playing with makeup as much as you do. This toy was created in honor of our Leaping Bunny certification, and to celebrate our commitment to animal well-being. 

Come alive with dewy, everyday looks that pop. Soft Pinch Liquid Blush in Worth (true rose) gives cheeks a lasting flush, while Soft Pinch Tinted Lip Oil in set-exclusive Beloved (soft burgundy) leaves lips looking soft and full. 

Three Soft Pinch essentials in one travel-ready set, with a full-size Soft Pinch Matte Bouncy Blush, a Soft Pinch Liquid Blush Mini, and a set-exclusive Soft Pinch Tinted Lip Oil Mini—all in bestselling shade Worth (true rose). $56 value.

Two of Selena’s most-loved essentials in one must-have set. Rare Eau de Parfum 5mL Rollerball wraps you in a warm, decadent scent with a touch of spice, while Soft Pinch Liquid Blush in Happy (full-size cool pink) gives skin a pinch-perfect flush that lasts. 

  A set of Selena’s latest faves for creating a classic smokey eye, featuring a full-size All of the Above Weightless Eyeshadow Stick in set-exclusive shade Perspective (deep golden olive), and a mini Perfect Strokes Universal Volumizing Mascara in Black.  

Add un poco de color to your routine with warm, chile pepper hues inspired by Tajín®, your favorite Mexican seasoning. Featuring two full-size set exclusives: Soft Pinch Liquid Blush in Chamoy (deep red brown) and our new Positive Light Luminizing Lip Gloss in Clásico (rich terracotta with copper and gold shimmer). $45 value.   *All sales are final.

Created for every lash type, this all-in-one mascara pairs a weightless, easy-to-build formula with a universal eye-hugging brush to lift, lengthen, curl, and volumize every lash from every angle.

Created for every lash type, this all-in-one mascara pairs a weightless, easy-to-build formula with a universal eye-hugging brush to lift, lengthen, curl, and volumize every lash from every angle.

Perfect for on the go, this set includes a travel spray and a mini replica bottle featuring a rollerball format. Warm and decadent with a touch of spice, Rare Eau de Parfum welcomes you with notes of creamy caramel and pistachio, gives way to an unexpected duality of rich vanilla and spicy ginger, then dries down to an earthy sandalwood. Bright yet deep, familiar yet unexpected, this is a fragrance that evolves with every passing moment, lingering for up to 12 hours. 

Two full-size lash and brow essentials in one easy bundle, featuring Perfect Strokes Universal Volumizing Mascara in black and a universal clear Brow Harmony Flexible Lifting Gel. Online only.

A foundation brush packed with soft, silky bristles that build, blend, and buff.

For high-shine lips that make an impact in more ways than one. This full-size, limited-edition duo features Kind Words Matte Lip Liner in Admired and Positive Light Luminizing Lip Gloss in Revive (both set-exclusive shades). 100% of sales go to the Rare Impact Fund, expanding access to mental health resources for young people globally.   *All sales are final.

Designed to be worn alone or layered with Rare Eau de Parfum to add a rich, earthy layer, this silky, gender-neutral fragrance balm evokes a sensual moment as it melts into skin and lasts up to 12 hours.