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Always an Optimist Soft Radiance Setting Powder
A silky, do-it-all setting powder to smooth, blur, and control shine for a soft natural finish and all-day comfort.- $6.25
$25.00- $6.25
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Blush, Bronze, & Luminize Custom Set
Get a fresh, radiant flush year round with 3 full-size essentials in one easy bundle. Customize your set with your pick of blush, bronzer, and luminizer shades.- $20.00
$80.00- $20.00
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Brow Gel & Pencil Duo
Two full-size brow essentials in one easy bundle, featuring a universal clear Brow Harmony Flexible Lifting Gel and a Brow Harmony Precision Pencil in a shade of your choice. Online only.- $9.50
$38.00- $9.50
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Brow Harmony Precision Pencil
A long-lasting, waterproof pencil with a fine angled tip to create precise, hair-like strokes for the most natural-looking brows.- $4.75
$19.00- $4.75
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Comfy Hoodie
Your go-to for staying comfy year round, thanks to a super soft fleece interior you just might want to live in. Pairs perfectly with our Comfy Sweatpants (sold separately).- $11.25
$45.00- $11.25
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Comfy Sweatpants
Cozy up year round—these super soft sweatpants keep you comfy and warm, while stretchy elastic cuffs add structure and style. Pairs perfectly with our Comfy Hoodie (sold separately).- $10.00
$40.00- $10.00
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Everyday Quarter Zip Sweatshirt
Everything you need a sweatshirt to be: soft, comfy, and versatile, with an oversized fit for all the cozy feels and a quarter zip that lets you change up your style.- $11.25
$45.00- $11.25
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Kind Words Matte Lip Liner
A super creamy, waterproof lip liner that glides on like a balm to define and shape lips with rich, stay-put color. Available in the same 11 made-to-match shades as Kind Words Matte Lipstick—including NEW shade Devoted.- $4.00
$16.00- $4.00
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Kind Words Matte Lipstick
A buttery, pigment-rich, soft matte lipstick that hugs lips in pure comfort all day. Available in the same 11 made-to-match shades as Kind Words Matte Lip Liner —including NEW shade Devoted.- $5.00
$20.00- $5.00
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Lip Soufflé Matte Lip Cream
An air-whipped lip cream that hugs lips with rich, melted-in color and nourishing hydration that won’t weigh you down.- $5.00
$20.00- $5.00
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Liquid Contour, Blush, & Luminizer Custom Set
Enhance all your favorite features with 3 full-size essentials in one easy bundle ($80 value). Customize your set with your pick of contour, blush, and luminizer shades.- $20.00
$80.00- $20.00
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Liquid Touch Brightening Concealer
A lightweight, hydrating concealer that gives you buildable coverage where you need it while brightening skin with a radiant finish.- $6.00
$24.00- $6.00
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Liquid Touch Weightless Foundation
An innovative long-lasting foundation that combines the weightless feel of a serum with buildable medium coverage for truly breathable, layerable wear.- $7.50
$30.00- $7.50
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Perfect Strokes Longwear Gel Eyeliner
An easy-glide, waterproof gel pencil that stays put all day—even on the waterline—with a built-in sharpener for max precision and glide every time.- $5.00
$20.00- $5.00
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Positive Light Liquid Luminizer
Good news—our fan-fave liquid highlighter fam is growing, with two NEW shades: Exhilarate (champagne gold) and Reveal (copper). Create an instantly dewy, buildable glow while nourishing skin so it looks on the bright side all day.- $6.75
$27.00- $6.75
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Positive Light Liquid Luminizer Mini
A mini version of our bestselling liquid highlighter. Keep your skin looking on the bright side all day with a dewy, buildable glow that also nourishes.- $4.25
$17.00- $4.25
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Positive Light Luminizing Lip Gloss
A smooth, glassy lip gloss that drips with shimmer and shine while hydrating lips instantly and over time.- $5.00
$20.00- $5.00
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Positive Light Silky Touch Highlighter
An innovative powder highlighter that gives skin an instant glass-like sheen for an easy, natural-looking glow that lasts.- $6.75
$27.00- $6.75
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Positive Light Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen
A flexible tinted moisturizer that goes on easy to instantly blur skin with glowy, light to medium coverage that stays put—all while hydrating and protecting skin from the sun.- $7.50
$30.00- $7.50
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Positive Light Under Eye Brightener
A super lightweight liquid that instantly brightens, hydrates, and awakens undereyes with sheer to medium coverage for a fresh, radiant look in a flash.- $6.25
$25.00- $6.25
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Selena’s Essential Eye Duo
A set of Selena’s latest faves for creating a classic smokey eye, featuring a full-size All of the Above Weightless Eyeshadow Stick in set-exclusive shade Perspective (deep golden olive), and a mini Perfect Strokes Universal Volumizing Mascara in Black.
- $7.00
$28.00- $7.00
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Stay Vulnerable Mini Glossy Lip Balm Duo
Feel-good lip gloss in more ways than one: This limited-edition duo of ultra-shiny balms cushions lips with soft, nourishing color.
- $6.25
$25.00- $6.25
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Something Rosy Lip & Cheek Set
The perfect finishing touches for your most cherished moments. Featuring Soft Pinch Tinted Lip Oil in bestselling Happy (something old); Kind Words Matte Lip Liner in set-exclusive Committed (something new); Soft Pinch Liquid Blush in set-exclusive Smitten—an homage to the blush worn by Selena’s mom on her own wedding day (something borrowed); a special-edition Puffy Makeup Bag lined in blue to keep everything close (something blue); plus, a personal letter from Selena herself. An $85 value.
100% of profits from the Something Rosy Kit will be donated to the Rare Impact Fund*
- $21.25
$85.00- $21.25
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